MARKET RESEARCH

ARPC consultants have significant expertise in market research. We consult for clients regarding various market issues and have experience with a full range of data collection methods, forecasting using multivariate techniques, trend analysis and advanced statistical and behavioral analysis. We have experience with research tools including survey design, customer-intelligence analytical models, focus groups and profitability models for potential growth opportunities. We have specific expertise in understanding and analyzing our clients’ customer base and have built models that determine patterns in relationships that assist in customer targeting. ARPC consultants also have developed forecasting models that predict behavior and demand, which assists our clients with various business decisions such as site modeling and selection and profitability forecasting of targeted business opportunities. We have consulted in various litigation matters where questions arose regarding consumer confusion relating to products. We also have experience reviewing opposing expert statistical survey based results.

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