Market Evaluation, Site Modeling & Product Positioning

ARPC economic and statistical experts advise our clients in designing complex pricing strategies to maximize profit and achieve market goals. We assist clients with market-demand research and revenue forecasts to project future profitability ranging from specific new products to openings of businesses, non-profit educational museums and retail stores. Our consultants also are experienced in supply/demand modeling, site modeling and product positioning.

Detailed market knowledge combined with rigorous statistical analysis provides protection and control. We have advanced the use of sophisticated modeling methods in the retail industry. We know how modeling can combine with other types of knowledge for validation and specificity. As a result, we develop forecast models that are comprehensive and extremely reliable. To predict behavior and demand, we develop unique customer-based information as well as unique market maps of existing competitors. Our up-front analysis determines the significance and actual statistical relationship between sales and various consumers shopping patterns. Factors we consider include; traffic, competition, demographics, location, store type and size and customer segments.

We also have expertise in assisting clients with specific site selection. We have developed customized site-location models and modeling tools for retailers seeking the best cities and markets, the most suitable neighborhoods and the most profitable sites. Our services combine our operating perspective, analytical rigor and the most accurate, powerful modeling tools to produce the best possible recommendations. We are able to enhance decision-making regarding economic, financial, operational, competitive and evaluative areas.

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